Monday, January 16, 2012

2012 Cocktail Trend Predictions


What will be hot this year?
As the New Year begins, lists start to pop up all over the web, filling us in on the hot trends of the year past and those to emerge in the year to come.
Many of these tend to focus on fashion and food, with the two becoming ever more interchangeable as foodie dining becomes more and more "in fashion" itself. With that growth in novelty eating, the popularity of unique cocktails and liquors is growing as well.
As we enter 2012, this interest in more peculiar and novel liquors will continue to grow, bringing along with it plenty of new cocktail trends. Of the possibilities, we've put together a list of those which we feel are sure to catch on in 2012.

Herbal infusions
While we’re on the subject of the health implications of drinking (and just to return to the first point, I’m sure we’re all in agreement that responsible, moderate drinking can be part of a healthy lifestyle), I think we’ll see more herbally infused beverages and cocktails in 2011. Not only are these complex flavors appealing and still in their novelty stage but they can be used to create drinks that are less sweet than fruit-based cocktails and may pack in potent curative powers.


Better bitters
The Angostura panic of 2009-10 launched a slew of new bitters. Couple this with the resurgence of herbal infusions and you have the perfect storm for better bitters. The selection of new and inventive bitters, most creatively playing sweet against savory, is not only arming mixologists the world over, but it’s allowing home bartenders to make cocktails that once were the provenance of the pros. As shown in our Booze and Weight Loss article, bitters are a great way to add a bit of flavor to a cocktail without overloading on calories. For both this and their more interesting use in unique drink recipes, bitters-based cocktails will gain popularity through 2012.

Aged Tequilas
2011 was the year of aged whiskeys and rums, and we see aged tequila following suit. With the popularity of barrel aging increasing across the board, these aged, more flavorful tequilas are sure to make their mark on the market during 2012.

Adult cocktails
While we’re at it, I think we’ll see more pre-mixed cocktails that riff on nostalgia-based drinks. I’m thinking Yoo-hoo with alcohol, punches made for adults (look for goji and acai super fruit flavors, so we can feel good about drinking them), and “healthy” cocktails sweetened with alternative sweeteners such as agave syrup, cane sugar and stevia.


Herb and spiced Martini
A simple, classic martini for any occasion. If you order a martini, without any other instructions, this is what you should get. You can turn this into a dirty martini by adding a splash of olive brine.
If you are looking for a vodka martini, we have that too, but shhhh, don't tell the old school martini drinkers. They refuse to call a drink made with anything but gin a martini!
It has been invented around 2007, when some mixologist was trying to twist the classic to sophisticated drink. Combination local product and botanical would be the best choice to mix by hand of Mixology.